Campaign Response: Bite Back Better Campaign

I have been contacted by constituents about the Bite Back Better Campaign.

As the Member of Parliament for Milton Keynes South, I have included below my response:

The Government is committed to implementing its promise to ban pre-9pm TV advertising of food high in sugar, salt and fat across the UK.  Recognising that a growing number of young people consume media online, I am also delighted that the Government will also restrict paid-for-advertising online.

These restrictions are being included as part of the Health and Care Bill that is going through Parliament at the moment.  I am confident that such measures will help us to reach the Prime Minister's goal of halving childhood obesity by 2030 and help adults to reach a healthy weight.

I am also pleased that the Government's Levelling Up White Paper has recognised the role of obesity in driving poor health outcomes in communities across the UK.  As part of the White Paper, the Government has promised to take forward recommendations from Henry Dimbleby’s independent review towards a National Food Strategy including piloting Community Eatwell and a school cooking revolution.